There are sleepier TV markets, but Savannah still has to rank as one of the quieter TV spots in the country.
Isolated from Atlanta, along the Southeast Georgia coast, a beautiful, bustling town, but not the big city.
When living there decades ago, I recall a top local station leading the news with Cap’n Sandy, who topped the half-hour show with an “Ahoy Mateys” then a sing-along theme song, and then the weather, which he did take very seriously. A crab or other nautical creature would sometimes ease down from above and deliver the forecast.
Things change.
On the FOX station local TV spot at Super Bowl halftime Sunday, personal injury attorney Jamie Casino used incredible and dramatic special effects to tell his story, and also to work to clear his brother’s name. On Labor Day weekend 2012, his brother and a friend were innocent victims, shot and killed in a car, while driving home in a car resembling one sought by the killers. The police chief said then, “There were no innocent victims,” and his brother has been trying to clear his name ever since.
By Tuesday, The Wall Street Journal, The New York Daily News and countless other media outlets had written about the ad and video, but also the case.
Casino’s two-minute cinematic marvel catches the eye, and brings attention that he felt had been missing to his brother’s death.
As of now, there are 3 million views of the video on YouTube in two days.
Proof that the way you reach people changes every day.
A well-deserved acknowledgement to media companies that understand and realize this, and take advantage of changing distribution, and its opportunities.
For those that don’t, the road is even longer and bumpier than you can imagine.
Jamie Casino just proved that.