There are sleepier TV markets, but Savannah still has to rank as one of the quieter TV spots in the country. Isolated from Atlanta, along the Southeast Georgia coast, a beautiful, bustling town, but not the big city. When living there decades ago, I recall a top local station leading the news with Cap’n Sandy, […]
One success of Patch
Yes, perhaps a strange headline to type as AOL continues to struggle with profitability for its ambitious hyperlocal Patch operation. Yes, perhaps a strange headline to type after open-mike oddities during a recent staff call announcing cutbacks. And, sure, some folks love to chortle on Facebook when they find the occasional very, very local, nonsensical […]
Student media faces same industry challenges
On March 1, in Austin at a meeting of the Texas Student Media board, there will be a discussion about cutting publication days of the 113-year-old Daily Texan, always one of the best collegiate papers in the U.S. Okay, you say, some non-student papers are moving to reduced publication. But those drastic steps are taken […]
After the cat video, how ’bout some literature?
Yes, I like cat and dog videos on the web, the Stones and Ray Charles from the 60s, Willie, Waylon and Jerry Jeff from any era. As a journalist, anything news-related, and as a media consultant, anything newsy, new tech or build-a-great digital-businesss-related. And, oh yes, George Takei and My Prozac Moment on Facebook. But […]
Real-time advertising, as fast as a news bulletin
When the lights went out on the Super Bowl at start of the third quarter, the Twitterverse lit up even more brightly. For anyone on Twitter, you didn’t see just individuals passing along some terrific humor or sarcastic thoughts. You saw ads, done in real-time, done rapidly, and done effectively. From some brands. You saw […]
Unlikely occurrences
On the Great Big Map of U.S. Newspapers, you’ll find about 8,400 flags – 1,400 daily papers and 7,000 community newspapers. Though a struggling industry, it is still a gigantic industry that is working to reinvent itself. Times are challenging and the reinvention is not unlike repairing a plane while it’s in the air. Along […]
Newspapers’ path to digital success
A survey of 180 U.S. newspapers on their digital transition efforts shows steady growth in revenue from digital sales, but challenges remain in establishing sales approaches that maximize digital revenue. The confidential survey was conducted by Media Solutions Partners, an Atlanta-based consulting group focusing on helping newspapers transition into a successful digital environment. The survey […]
Obstacles become opportunities
In the days of 30 percent margins, 700,000 circulation Sunday papers and 500-staffer newsrooms, the copy desk chief walked into my office and said, “We have two people out on the sports desk the next two days; I don’t know how we can get the job done.” Everything is relative to the time you are […]
Content, Digital, Innovation, Newspapers, Social MediaThey know which way the wind blows
Appropriately, I drove through rain, snow, sleet, horizontal wind-whipped rain, mountain-top mist and a bit of sun from Pittsburgh to State College, Pa. and my destination, AccuWeather. Appropriately, AccuWeather is located on Science Park Road, not far from downtown and Penn State. “Look for the building with all the satellite dishes,” my AccuWeather colleague suggested. […]
No room in the drawer
Safe bet that anyone who owns a pica pole – that ingenious, understated tool belonging to an era now gone with the wind – also has a dead newspaper drawer. Mine is in the basement storage area, in an ancient chest of drawers from my childhood, carved with my full name in upper right corner […]
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